Ontology-supported database marketing
نویسندگان
چکیده
منابع مشابه
Database Marketing Intelligence Supported by Ontologies
Marketing departments handles with a great volume of data which are normally task or marketing activity dependent. This requires the use of certain, and perhaps unique, specific knowledge background and framework. This article aims to introduce an almost unexplored research at marketing field: the ontological approach to the Database Marketing process. We propose a framework supported by ontolo...
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Building ontology is one of key issues for knowledge sharing which is important technology to realize largescale knowledge-base systems. In this paper, we propose a computational framework for constructive ontologies called aspect. We rst formalize aspect in a logical framework and then de ne it as a programming language. Aspect is representation of conceptualization which consists of a vocabul...
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It is advisable to refer to the publisher's version if you intend to cite from the work. All outputs in CentAUR are protected by Intellectual Property Rights law, including copyright law. Copyright and IPR is retained by the creators or other copyright holders. Terms and conditions for use of this material are defined in the End User Agreement. Abstract Traditionally representation of competenc...
متن کاملDatabase Marketing Process Supported by Ontologies: A Data Mining System Architecture Proposal
Marketing departments handles with a great volume of data which are normally task or marketing activity dependent. This requires the use of certain, and perhaps unique, specific knowledge background and framework approach. Database marketing provides in depth analysis of marketing databases. Knowledge discovery in database techniques is one of the most prominent approaches to support some of th...
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Data handling and retrieving has an essential importance where the data size is larger than a certain amount. Storing transactional data in relational form and querying with Structured Query Language (SQL) is very preferable because of its tabular structure. Data may be also stored in an ontological form if it includes numerous semantic relations. This method is more suitable in order to infer ...
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ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2009
ISSN: 1741-2447
DOI: 10.1057/dbm.2009.9